Berks Ag Event Calendar
Find your next event here, from credit courses to weekend family fun! This calendar is a community effort to benefit farmers and non-farmers alike! Browse events by photo tiles, list, or calendar view. Search by titles, topics, audience or other criteria. Click the event title for more details on each event.
Retail Farm Market School: Merchandising
February 17, 2026 @ 12:00 pm - 12:30 pm
ABOUT THE LIVE WEBINAR
Learn how effective merchandising can strengthen your market’s success in this webinar featuring the merchandising module from the Penn State Extension Retail Farm Market School course. Building on the American Marketing Association’s definition—planning the right merchandise, in the right place, at the right time, in the right quantities, and at the right price—this session emphasizes the importance of understanding your target audience before implementing any strategy. Participants will gain practical guidance drawn from the course’s broader focus on best practices in food preparation and handling, market signage, customer service, ordering, and receiving.
WHEN
February 17, 2026
(12:00 PM-12:30 PM ET)
Register By: February 17, 2026
This event is free of charge.
Who is this for?
New farm market employees (roadside stands, farmers market vendors)
Experienced farm market employees
People interested in becoming a farm market employee
Farm market managers
Produce personnel in grocery stores
What will you learn?
Market design and lighting
Displays
Signage principles
This event is being offered at no charge to participants.
Registration is required to receive the link to access the webinar.
A link to the recorded webinar will be emailed to registrants within ten business days after the live event. The recording will be accessible for six months from the event date.
Register By
February 17, 2026
If you have a change to an already submitted event or need to cancel and remove your event on our calendar, please contact DepartmentofAg@CountyofBerks.com