Direct Marketing Toolkits

PA Produce

Tools and resources to assist with your marketing efforts during PA Produce Month (August) and all year long. You’ll find written instructions, videos and tangible tools to use (download, print, share, etc.) for promoting your PA Veggies in your own way.

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Pasa Sustainable Agriculture

Large selection of detail-oriented videos, webinars and documents that show how to make direct marketing work — from packing lists, to distribution, to simplifying online ordering and much more.

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Retail Farm Market School – Penn State Extension

An online course that teaches the basics of handling, preparing and selling produce. Learn hands-on strategies to apply at markets and roadside stands.

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Pennsylvania Direct Farm Business Guide

Need to know what regulations might affect your business? This extensive 149-page guide provides an in-depth look at the regulatory side of your business.

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Farm-Direct Marketing Overview

Provides a summary of different types of direct marketing, their uses and benefits.

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Food Safety

Pa Department of Agriculture Farmers Market & Farm Stand General Guidelines

This guide helps farmers, marketers and food processors prepare for and meet the regulatory requirements that come with participating in farmers markets and/or selling products through a retail farm market or farm stand.

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FSMA Resource Collection from Penn State Exension

Several articles and informational videos to help produce growers, food processors and feed manufacturers meet the regulatory standards required under the FSMA. Resources in English and Spanish.

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Good Agricultural Practices

An article and downloadable brochure on minimizing farm food safety risks, FSMA food safety inspections and USDA audits.

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Video: FSMA Overview

An overview of the Food Safety & Modernization Act, including the 7 rules.

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