Profitable Meat Marketing: You are raising and selling local meat, but are you making a profit?

Learn marketing techniques and how to use the NEW Cornell Meat Pricing Tool to develop prices that deliver a profit in every channel.

PA Farm Link, in collaboration with Northeastern Risk Management Education, Cornell University, and United States Department of Agriculture, will be hosting a 1-hour educational webinar on Cornell’s newest meat marketing program: The Meatsuite Calculator.

The Cornell Meat Price Calculator is an easy-to-use online tool that allows you to develop pricing for carcasses or cuts. Users enter production, processing, and marketing costs along with the desired profit, working through a “1 typical animal” example from their farm. A separate pricing scheme is recommended for each marketing channel, such as “farmers market” or “restaurant” because each comes with different marketing costs. In the final step for pricing cuts, individual prices can be altered until the target total value (the sum of all costs and profit goals) is reached. When setting prices, users should consider the relative speed at which cuts sell in the respective channel and use prices to moderate sales to more closely match yields.

All Pennsylvania farmers will have free access to this program for 3-years.