Retail Farm Market School: Customer Service

ABOUT THE LIVE WEBINAR

Providing excellent customer service is key to creating loyal customers and boosting market sales. In this webinar, participants will explore the Customer Service module from Penn State Extension’s Retail Farm Market School course. The session highlights how knowledgeable, courteous, and professional staff can create a welcoming market experience that keeps customers coming back. Participants will also gain insight into best practices from the broader course, including food preparation and handling, merchandising and market signs, and efficient ordering and receiving.

WHEN

January 20, 2026
(12:00 PM-12:30 PM ET)

Register By: January 20, 2026
This event is free of charge.

Who is this for?

New farm market employees, including those working at roadside stands and farmers markets
Experienced farm market employees seeking to strengthen their skills
Individuals interested in becoming farm market employees
Farm market managers responsible for customer engagement and sales
Produce personnel working in grocery stores
What will you learn?

How to build customer confidence and satisfaction by knowing your products
Ways to reach out and engage customers to create a welcoming market experience
The importance of staying alert and attentive to customer needs
When and how to seek help to ensure excellent customer service
Strategies for effectively handling customer complaints
This event is being offered at no charge to participants.

Space is limited – preregistration is required.

Registration is required to receive the link to access the webinar.

A link to the recorded webinar will be emailed to registrants within ten business days after the live event. The recording will be accessible for six months from the event date.

Register By
January 20, 2026