Tips from the Road: Retail Farm Market Bus Tour Highlights

ABOUT THE LIVE WEBINAR

Join us for an insightful webinar where industry experts and seasoned farmers will share practical strategies and lessons from the 2024 Retail Farm Market Bus Tour, aimed at enhancing market appeal and achieving success in the agricultural retail sector. This event will provide valuable knowledge on effective merchandising techniques, customer engagement tactics, and product selection to boost profitability. Additionally, discover innovative approaches to integrate and enrich agritourism experiences within your retail operations, fostering stronger customer connections, increasing foot traffic, and elevating your market’s overall appeal.

EVENT DETAILS

Registration for the webinar is free and will be led by the Penn State Extension Business, Entrepreneurship, and Economic Development team.

WHEN

August 6, 2024
(12:00-12:30 PM ET)

Register By: August 6, 2024
This event is free of charge.

Who is this for?

Farm Market and Agritourism Owners & Managers
Farm and Food Business Owners
Retail Food Business Owners & Managers
Value-Added Food Producers
What will you learn?

Gain an understanding of effective strategies for enhancing the appeal and profitability of retail farm markets through merchandising techniques, customer engagement tactics, and product selection.
Explore innovative approaches to integrate and enhance your agritourism experiences into your retail farm market operations, fostering stronger connections with customers, increasing foot traffic, and enhancing the overall market’s appeal.
This event is being offered at no charge to participants.

Registration is required to receive the link to access the webinar.

Registrants will also receive access to the webinar recording.

Register By
August 6, 2024