Using Research to Meet Customer Expectations and Add Value

ABOUT THE LIVE WEBINAR

Customer perceptions influence their purchasing behavior. Greater alignment between their perceptions and expectations, and the product offerings, experiences, and marketing communications results in greater satisfaction, loyalty, and purchases. During this webinar, Alicia Rihn, Assistant Professor at the University of Tennessee, describes new marketing and consumer research related to the value-added dairy industry. Practical implications are discussed to give producers the opportunity to leverage research insights in their own operations. Join Penn State Extension for a webinar designed to help you gain valuable insights and strategies for enhancing your business success.

EVENT DETAILS

During this free, one-hour webinar, participants will learn about new research designed to help dairy food processors align their products with customer demands.

WHEN

December 11, 2024
(12:00 PM-1:00 PM ET)

Register By: December 11, 2024
This event is free of charge.

Who is this for?

Existing small and medium dairy foods processors
Entrepreneurs considering value-added dairy foods processing
What will you learn?

New marketing and consumer research related to the value-added dairy industry
How to use research insights to refine products, marketing strategies, and customer engagement
Strategies for aligning product offerings with customer expectations
This event is being offered at no charge to participants.

Registration is required to receive the link to access the webinar.

A link to the recorded webinar will be emailed to registrants within ten business days after the live event. The recording will be accessible for six months from the event date.

Register By
December 11, 2024